[vc_row][vc_column icons_position=”left”]
Herhangi bir markan\u0131n marka y\u00f6netimini \u00fcstlenen alana\u00a0marka dan\u0131\u015fmanl\u0131\u011f\u0131\u00a0<\/strong>ad\u0131 verilir. Marka dan\u0131\u015fmanl\u0131\u011f\u0131 sayesinde markan\u0131n konumland\u0131r\u0131lmas\u0131, marka hakk\u0131nda yap\u0131labilecek stratejiler, marka ile ilgili kampanyalar, markan\u0131n de\u011feri ve de marka ileti\u015fimi ile ilgili unsurlar\u0131 yetkin bir bi\u00e7imde ele al\u0131n\u0131r.<\/p>\n [\/vc_column_text][\/vc_column][vc_column width=”1\/2″ icons_position=”left”][vc_column_text]<\/p>\n Marka dan\u0131\u015fman\u0131 olan ki\u015filer sadece i\u015fletme markalar\u0131na hizmet vermekle kalmaz ki\u015fisel marka dan\u0131\u015fmanl\u0131\u011f\u0131 alt\u0131nda bir markaya sahip ki\u015filere de dan\u0131\u015fmanl\u0131k imkan\u0131 sunar. Marka dan\u0131\u015fmanl\u0131\u011f\u0131 yap\u0131l\u0131rken, Pazar, t\u00fcketicinin analizi ve marka b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r.<\/p>\n [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column icons_position=”left”][vc_empty_space alter_height=”medium” hide_on_desktop=”” hide_on_notebook=”” hide_on_tablet=”” hide_on_mobile=””][\/vc_column][\/vc_row][vc_row][vc_column css_animation=”fadeInLeft” width=”1\/3″ icons_position=”left”][vc_column_text css=”.vc_custom_1667824171877{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;background-color: #ed82af !important;border-radius: 35px !important;}”]<\/p>\n \u0130\u015finde profesyonel olmu\u015f bir marka dan\u0131\u015fman\u0131, a\u015famalar\u0131n \u00f6ncesini ve sonras\u0131n\u0131 ele alarak ilgili \u00e7al\u0131\u015fmalar\u0131n\u0131 ger\u00e7ekle\u015ftirir. Marka dan\u0131\u015fmanlar\u0131 bir ajansa ba\u011fl\u0131 olmak ya da \u00f6zg\u00fcr \u00e7al\u0131\u015fan olarak \u00e7e\u015fitli imkanlar\u0131 sunar.<\/p>\n [\/vc_column_text][\/vc_column][vc_column css_animation=”fadeInUp” width=”1\/3″ icons_position=”left”][vc_column_text css=”.vc_custom_1667824219725{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;background-color: #82cade !important;border-radius: 35px !important;}”]<\/p>\n \u00d6zg\u00fcr \u00e7al\u0131\u015fma sistemiyle \u00e7al\u0131\u015fmak isteyenler ciddi bir deneyime sahip olmal\u0131 ve profesyonel hizmet sunmal\u0131d\u0131r. \u00d6zg\u00fcr \u015fekilde \u00e7al\u0131\u015fan marka dan\u0131\u015fman\u0131, bilgi ve becerilerini kan\u0131tlamay\u0131 ba\u015fard\u0131\u011f\u0131 i\u00e7in m\u00fc\u015fteri bulurken de s\u0131k\u0131nt\u0131 \u00e7ekmez.<\/p>\n [\/vc_column_text][\/vc_column][vc_column css_animation=”fadeInRight” width=”1\/3″ hide_bg_image_on_tablet=”” hide_bg_image_on_mobile=”” icons_position=”left”][vc_column_text css=”.vc_custom_1667834451308{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;background-color: #81c494 !important;border-radius: 35px !important;}”]<\/p>\n Herhangi bir ajansa ba\u011fl\u0131 olarak \u00e7al\u0131\u015fan marka dan\u0131\u015fmanlar\u0131 ise b\u00fcy\u00fck bir tempoyla ve pek \u00e7ok farkl\u0131 t\u00fcrdeki m\u00fc\u015fterilerle \u00e7al\u0131\u015f\u0131r. Her markaya g\u00f6re farkl\u0131 bir yol izler, ileriye d\u00f6n\u00fck pazar ara\u015ft\u0131rmalar\u0131na yer verilir uygun strateji plan\u0131 \u00e7izilir.<\/p>\n [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column icons_position=”left”][vc_empty_space alter_height=”medium” hide_on_desktop=”” hide_on_notebook=”” hide_on_tablet=”” hide_on_mobile=””][\/vc_column][\/vc_row][vc_row][vc_column icons_position=”left”] Bug\u00fcn t\u0131bb\u0131n baz\u0131 alanlar\u0131nda da benzer bir durumday\u0131z. Mesela beslenme ve diyet, bilimin hen\u00fcz ayd\u0131nlatmad\u0131\u011f\u0131 bir alan. Bu alanda her hekimin her uzman\u0131n kendine g\u00f6re bir g\u00f6r\u00fc\u015f\u00fc, bir inanc\u0131 var. Birinin \u00f6nerdi\u011fini di\u011feri yasakl\u0131yor. B\u00f6yle oldu\u011fu i\u00e7in baz\u0131 insanlarda ba\u015far\u0131l\u0131 sonu\u00e7 veren uygulamalar di\u011ferlerinde h\u00fcsranla sonu\u00e7lanabiliyor.\u00a0Bilimsel olmayan re\u00e7etelerin ba\u015far\u0131s\u0131, \u015fansa ve ko\u015fullara ba\u011fl\u0131d\u0131r. Bazen olumlu sonu\u00e7lar verse de bunlar her zaman tekrar etmez; s\u00fcrd\u00fcr\u00fclebilir olmaz.<\/p>\n Pazarlama\u00a0disiplini de,\u00a0bilimin son y\u0131llarda ayd\u0131nlatmaya ba\u015flad\u0131\u011f\u0131 bir alan. Temelleri 1960\u2019lara dayanan ve son y\u0131llarda yayg\u0131nla\u015fan bilimsel pazarlama bize \u00e7ok de\u011ferli\u00a0y\u00f6ntemler sunuyor.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column icons_position=”left”][vc_empty_space alter_height=”medium” hide_on_desktop=”” hide_on_notebook=”” hide_on_tablet=”” hide_on_mobile=””][\/vc_column][\/vc_row][vc_row][vc_column icons_position=”left”] Marka dan\u0131\u015fman\u0131 , marka kimli\u011fi ve imaj\u0131 ile ilgilenmektedir. Marka dan\u0131\u015fman\u0131n\u0131n alan\u0131nda uzman ve marka ismi ile t\u00fcketici aras\u0131ndaki k\u00f6pr\u00fc g\u00f6revini g\u00f6ren ki\u015fidir.<\/p>\n [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column icons_position=”left”][vc_empty_space alter_height=”medium” hide_on_desktop=”” hide_on_notebook=”” hide_on_tablet=”” hide_on_mobile=””][\/vc_column][\/vc_row][vc_row][vc_column icons_position=”left”] Marka dan\u0131\u015fmanl\u0131\u011f\u0131 , firmalar\u0131n bir marka kimli\u011fi olu\u015fturmas\u0131nda ,\u00a0 bilinen bir marka haline gelmesi a\u00e7\u0131s\u0131ndan \u00f6nemlidir.<\/p>\n [\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":" [vc_row][vc_column icons_position=”left”][\/vc_column][\/vc_row][vc_row][vc_column icons_position=”left”][vc_empty_space alter_height=”medium” hide_on_desktop=”” hide_on_notebook=”” hide_on_tablet=”” hide_on_mobile=””][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column icons_position=”left”][vc_single_image image=”1758″ img_size=”1800*500″ alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column icons_position=”left”][vc_empty_space alter_height=”medium” hide_on_desktop=”” hide_on_notebook=”” hide_on_tablet=”” hide_on_mobile=””][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″ icons_position=”left”][vc_column_text] Herhangi bir markan\u0131n marka y\u00f6netimini \u00fcstlenen alana\u00a0marka dan\u0131\u015fmanl\u0131\u011f\u0131\u00a0ad\u0131 verilir. Marka dan\u0131\u015fmanl\u0131\u011f\u0131 sayesinde markan\u0131n konumland\u0131r\u0131lmas\u0131, marka hakk\u0131nda yap\u0131labilecek…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1677","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/dualege.com.tr\/index.php\/wp-json\/wp\/v2\/pages\/1677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dualege.com.tr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dualege.com.tr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dualege.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dualege.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=1677"}],"version-history":[{"count":10,"href":"https:\/\/dualege.com.tr\/index.php\/wp-json\/wp\/v2\/pages\/1677\/revisions"}],"predecessor-version":[{"id":1819,"href":"https:\/\/dualege.com.tr\/index.php\/wp-json\/wp\/v2\/pages\/1677\/revisions\/1819"}],"wp:attachment":[{"href":"https:\/\/dualege.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=1677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Dan\u0131\u015fmanlar\u0131n Markalara Faydal\u0131 Olmak \u0130\u00e7in Ne Yapmalar\u0131 Gerekir?<\/span><\/h6><\/div>[\/vc_column][\/vc_row][vc_row][vc_column icons_position=”left”][vc_empty_space hide_on_desktop=”” hide_on_notebook=”” hide_on_tablet=”” hide_on_mobile=””][\/vc_column][\/vc_row][vc_row][vc_column icons_position=”left”][vc_column_text]Bir\u00a0dan\u0131\u015fman\u0131n\u00a0hizmet etti\u011fi markaya faydal\u0131 olabilmesi i\u00e7in etkisinden emin oldu\u011fu y\u00f6ntemler kullanmas\u0131 gerekir\u00a0ama\u00a0maalesef bir\u00e7ok pazarlama profesyoneli, bir markay\u0131 b\u00fcy\u00fctmek i\u00e7in hangi y\u00f6ntemlerin kesin sonu\u00e7 verdi\u011fini bilmez.<\/p>\n
Marka Dan\u0131\u015fman\u0131 Kimdir?<\/span><\/h6><\/div>[\/vc_column][\/vc_row][vc_row][vc_column icons_position=”left”][vc_empty_space hide_on_desktop=”” hide_on_notebook=”” hide_on_tablet=”” hide_on_mobile=””][\/vc_column][\/vc_row][vc_row][vc_column icons_position=”left”][vc_column_text]<\/p>\n
Marka Dan\u0131\u015fmanl\u0131\u011f\u0131 Neden \u00d6nemlidir?<\/span><\/h6><\/div>[\/vc_column][\/vc_row][vc_row][vc_column icons_position=”left”][vc_empty_space hide_on_desktop=”” hide_on_notebook=”” hide_on_tablet=”” hide_on_mobile=””][\/vc_column][\/vc_row][vc_row][vc_column icons_position=”left”][vc_column_text]<\/p>\n