{"id":1679,"date":"2022-11-07T11:27:18","date_gmt":"2022-11-07T08:27:18","guid":{"rendered":"https:\/\/dualege.com.tr\/?page_id=1679"},"modified":"2022-11-07T18:06:58","modified_gmt":"2022-11-07T15:06:58","slug":"basin-danismanligi","status":"publish","type":"page","link":"https:\/\/dualege.com.tr\/index.php\/basin-danismanligi\/","title":{"rendered":"Bas\u0131n Dan\u0131\u015fmanl\u0131\u011f\u0131"},"content":{"rendered":"

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Bas\u0131n Dan\u0131\u015fmanl\u0131\u011f\u0131<\/h3><\/div>[\/vc_column][\/vc_row][vc_row][vc_column icons_position=”left”][vc_empty_space alter_height=”medium” hide_on_desktop=”” hide_on_notebook=”” hide_on_tablet=”” hide_on_mobile=””][\/vc_column][\/vc_row][vc_row][vc_column icons_position=”left”][vc_column_text]Bas\u0131n dan\u0131\u015fmanl\u0131\u011f\u0131 \u00e7ok y\u00f6nl\u00fc bir hizmettir. Kriz y\u00f6netiminden, marka bilinirli\u011fi yaratmaya; halkla ili\u015fkilerden marka de\u011feri y\u00fckseltmeye kadar pek \u00e7ok farkl\u0131 unsur a\u00e7\u0131s\u0131ndan \u00f6nemli hizmetler b\u00fct\u00fcn\u00fc olarak tan\u0131mlanabilir. Bu nedenle bas\u0131n dan\u0131\u015fmanl\u0131\u011f\u0131n\u0131 sadece haber servisi yapmaya indirgememek gerekir. Bir bas\u0131n dan\u0131\u015fman\u0131 sadece haber de\u011feri olan geli\u015fmelerin servisinden sorumlu de\u011fildir. Olaylar\u0131n haber de\u011feri ta\u015f\u0131yacak \u015fekilde de\u011ferlendirilmesi de bas\u0131n dan\u0131\u015fmanl\u0131\u011f\u0131 kapsam\u0131nda yap\u0131lmal\u0131d\u0131r. Bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131n bu odakta olmas\u0131 hem halkla ili\u015fkiler hem de marka de\u011feri olan t\u00fcm i\u015fler i\u00e7in \u00f6nemlidir. Haber siteleri ya da haber portallar\u0131 i\u00e7in haber servisi sadece \u00f6nemli ve dikkat \u00e7ekici olaylar i\u00e7in olsa da bir bas\u0131n dan\u0131\u015fmanl\u0131\u011f\u0131 hizmeti olaylar\u0131 dikkat \u00e7ekici \u015fekilde nas\u0131l sunmak gerekti\u011finin belirlenmesinden, sunulmas\u0131na ve servis edilmesine kadar ge\u00e7en t\u00fcm s\u00fcreci kapsar.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column icons_position=”left”][vc_empty_space alter_height=”medium” hide_on_desktop=”” hide_on_notebook=”” hide_on_tablet=”” hide_on_mobile=””][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″ icons_position=”left”][vc_single_image image=”1764″ img_size=”550*300″ alignment=”center” css_animation=”flipInX”][\/vc_column][vc_column width=”1\/2″ icons_position=”left”][vc_column_text]Hangi sekt\u00f6rde faaliyet g\u00f6sterirlerse g\u00f6stersinler firmalar\u0131n tamam\u0131n\u0131n kendileri hakk\u0131nda \u00f6nemli haberleri kitlelerine iletmeleri gerekir. Baz\u0131 firmalar bilgilendirmelerini sosyal medya arac\u0131l\u0131\u011f\u0131 ile yapmay\u0131 yeterli olarak g\u00f6r\u00fcrken; baz\u0131 firmalar \u00e7ok daha kapsaml\u0131 bir strateji belirlerler.<\/p>\n

Medya ile ili\u015fkilerin iyile\u015ftirilmesi, firma haberlerinin haz\u0131rlanmas\u0131, haz\u0131rlanan haberlerin medyaya servis edilmesi ve takibi s\u00f6z konusu oldu\u011funda firmalar\u0131n ama\u00e7lar\u0131na ula\u015fmalar\u0131n\u0131n \u00f6n\u00fcndeki t\u00fcm engeller ortadan kalkar.<\/p>\n

Marka bilinirli\u011finizin artmas\u0131, kurumsal kimli\u011finizin g\u00fc\u00e7lenmesi bak\u0131m\u0131ndan olduk\u00e7a \u00f6nemlidir. Hedefledi\u011finiz m\u00fc\u015fterileri yeniliklerden, kampanyalardan ve organizasyonlardan haberdar etmek i\u00e7in etkileyici bas\u0131n b\u00fcltenleri haz\u0131rlayarak, firman\u0131z\u0131n pazarlama g\u00fcc\u00fcn\u00fc artt\u0131racak\u00a0bas\u0131n dan\u0131\u015fmanl\u0131\u011f\u0131<\/strong>\u00a0hizmeti sunuyoruz.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column icons_position=”left”][vc_empty_space alter_height=”medium” hide_on_desktop=”” hide_on_notebook=”” hide_on_tablet=”” hide_on_mobile=””][\/vc_column][\/vc_row][vc_row][vc_column icons_position=”left”]

Bas\u0131n ve Medya Dan\u0131\u015fmanl\u0131\u011f\u0131 Nedir?<\/span><\/h6><\/div>[vc_empty_space hide_on_desktop=”” hide_on_notebook=”” hide_on_tablet=”” hide_on_mobile=””][vc_column_text]<\/p>\n

Ki\u015filerin ya da firmalar\u0131n kamu nezdinde do\u011fru imaj\u0131n bas\u0131n arac\u0131l\u0131\u011f\u0131 ile olu\u015fturulmas\u0131 anlam\u0131na gelmektedir.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column icons_position=”left”][vc_empty_space alter_height=”medium” hide_on_desktop=”” hide_on_notebook=”” hide_on_tablet=”” hide_on_mobile=””][\/vc_column][\/vc_row][vc_row][vc_column icons_position=”left”]

Bas\u0131n Dan\u0131\u015fman\u0131 Ne \u0130\u015f Yapar?<\/span><\/h6><\/div>[\/vc_column][\/vc_row][vc_row][vc_column icons_position=”left”][vc_empty_space hide_on_desktop=”” hide_on_notebook=”” hide_on_tablet=”” hide_on_mobile=””][\/vc_column][\/vc_row][vc_row][vc_column icons_position=”left”][vc_column_text]<\/p>\n

Firman\u0131n ya da ki\u015finin bas\u0131ndaki temsilcili\u011fini , bas\u0131n ba\u011flant\u0131lar\u0131n\u0131 sa\u011flamaktad\u0131r. Medya dan\u0131\u015fmanlar\u0131 bas\u0131n b\u00fclteni haz\u0131rlar, medya-kurum-kamu aras\u0131ndaki ileti\u015fimi sa\u011flamaktad\u0131r.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column icons_position=”left”][vc_empty_space alter_height=”medium” hide_on_desktop=”” hide_on_notebook=”” hide_on_tablet=”” hide_on_mobile=””][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/3″ icons_position=”left”][vc_single_image image=”1767″ img_size=”large” alignment=”center” style=”vc_box_shadow_3d”][\/vc_column][vc_column width=”1\/3″ icons_position=”left”][vc_single_image image=”1766″ img_size=”large” alignment=”center” style=”vc_box_shadow_3d” css=”.vc_custom_1667826927168{padding-top: 50px !important;}”][\/vc_column][vc_column width=”1\/3″ icons_position=”left”][vc_single_image image=”1768″ img_size=”large” alignment=”center” style=”vc_box_shadow_3d”][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column icons_position=”left”][\/vc_column][\/vc_row][vc_row][vc_column icons_position=”left”][vc_empty_space alter_height=”medium” hide_on_desktop=”” hide_on_notebook=”” hide_on_tablet=”” hide_on_mobile=””][\/vc_column][\/vc_row][vc_row][vc_column icons_position=”left”][vc_column_text]Bas\u0131n dan\u0131\u015fmanl\u0131\u011f\u0131 \u00e7ok y\u00f6nl\u00fc bir hizmettir. Kriz y\u00f6netiminden, marka bilinirli\u011fi yaratmaya; halkla ili\u015fkilerden marka de\u011feri y\u00fckseltmeye kadar pek \u00e7ok farkl\u0131 unsur a\u00e7\u0131s\u0131ndan \u00f6nemli hizmetler b\u00fct\u00fcn\u00fc olarak tan\u0131mlanabilir. Bu nedenle bas\u0131n…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1679","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/dualege.com.tr\/index.php\/wp-json\/wp\/v2\/pages\/1679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dualege.com.tr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dualege.com.tr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dualege.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dualege.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=1679"}],"version-history":[{"count":7,"href":"https:\/\/dualege.com.tr\/index.php\/wp-json\/wp\/v2\/pages\/1679\/revisions"}],"predecessor-version":[{"id":1812,"href":"https:\/\/dualege.com.tr\/index.php\/wp-json\/wp\/v2\/pages\/1679\/revisions\/1812"}],"wp:attachment":[{"href":"https:\/\/dualege.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=1679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}